Déjà-vu: GIFs at the Olympic Games 1900, 2012 and 2016

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Round and round it goes for the gymnast on the high bar. Eternally. Always in the same manner. Actually, their endurance should come to an end eventually, but the motion is captured in a GIF loop that lasts as long as the spectators remain in curiosity*. Reoccurring motions are amongst the classical GIF motifs, either by humans, animals or machines, either dance, assembly line or bodily exercise.

Gymnastics have been (like in this animation by Ottomar Anschütz) and still are a popular motif for GIFs.
Gymnastics have been (like in this animation by Ottomar Anschütz) and still are a popular motif for GIFs.

But the motif is not always a perfect loop of motion, at all. Fails or other non-looping clips are famous as well. However, sport events are one of the most common branch of GIF motif providers.

Four years ago – one Olympiad – we witnessed the hype of the GIF format’s 25th anniversary. This date marks the phase in GIF culture history when a broad audience became aware of GIFs as a cultural technique. The Oxford Dictionary named „gif“ their word of the year, countless retrospections were published in the media and GIFs have been discovered as a journalistic device.

This new appropriation probably emerged during the Olympic Games in London in the same year. Thanks to an animation of a gymnastic exercise in permanent repetition, the nuances of this sport become visible in detail. This way, the judging panel’s rating – based on the critical evaluation of experts – becomes more comprehensible for the audience.

The desire to precisely analyse the movement of humans and animals already existed more than a century ago and image series have been used back then as well. The chronophotography of a galloping horse, made by Eadweard Muybridge, is still famous and iconic. But not only him, Etienne-Jules Marey, Ottomar Anschütz, Georges Demenÿ and others put motion sequences at the centre of their work as photographers and engineers. Their chronophotographies captured persons who climbed stairs, performed somersaults or other movements – and have been almost naked in many cases.

During this pre- and early historic phase of cinematic history, Marey attended the Olympic Games in Paris in the year 1900 to produce image series of athletes. He used an obscure apparatus that resembled a rifle rather than a camera and shot several meters of film in a short time span. Just like GIFs illustrate motion sequences very well, Marey’s picture series were a perfect base to explore the technique of athletes from other countries.

By analysing single frames, many more details became visible than with the mere glimpse of the eyes during the event itself. Not only could Marey realise that the team from the USA have been victorious because of their superior technique, he later used his image series to teach his fellow French athletes these very techniques.

Marey was not interested in animating his images, his foremost interest was the inspection of single frames. Nowadays it is the other way round. The fine specifics of athletic movement are, thanks to looping GIFs, vividly captured without losing the flow of motion.

Since the Olympic Games in London 2012, the use of GIFs in online journalism evolved, of course. They are utilised mainly for entertaining purposes, for example to recap the “best moments” of a film or a TV show. Sport GIFs do not fall short here, like in this collection of tennis GIFs, that allegedly make you laugh, cry and scream (I smell… clickbait), or numerous football GIFs on Twitter, that already caused conflicts with the NFL.

Despite all disadvantages and limitations of the GIF format, it can serve well for reporting or even knowledge transfer and shows a high potential for sport coverage. But since GIFs are mostly used for entertainment, it remains to be seen whether the 2016 Olympic Games stimulate the full capacity of animations or if journalists will use GIFs merely as a clickbait device.


*translation note: In the original German version of this text, I used the term “Schaulust” which draws a subtle connection to scopophila (pleasure in looking).

Literature tip regarding the work of Marey, including the pictures of Olympic Games in 1900:
Braun, Marta (1994): Picturing Time. The Work of Etienne-Jules Marey (1830-1904). Chicago: University of Chicago Press.


The discovery of GIF animation — told by the discoverer himself

At 31C3 I had a chat with Heiner Wolf. He is one of the guys who, in 1995, experimented with live web video and came up with a modified GIF that allowed animation. So the animated history of GIFs started with a hack. He tells the story of this discovery in his blog and allowed me to translate his text, and here it is (keep in mind that, from now on, every ‘I’, ‘me’, ‘my’ and so on refers to Heiner Wolf!):

Animated GIF

In early 1995 at the University of Ulm (Germany), we presented a model railway on the web. Visitors could let the train drive around in circles. A camera shot pictures of it. But to see the current picture, one had to click on RELOAD in the web browser. We wanted to have a live video and searched for a way to enable this with the technology of that time. Eventually we (Konrad Froitzheim an me) took a closer look on GIF89a. I built an animated GIF with a hex editor and put it into the up-to-date browsers (XMosaic, Netscape Navigator). And what was happening? Nothing, exept for one picture. GIF was only supported as a (single) image format, not as an animation.

Image source: http://blog.wolfspelz.de/2015/01/animated-gif.html
Image source: blog.wolfspelz.de

It was even worse: Mosaic wanted to download all single images completely, before showing the first piece of HTML. This wasn’t suitable for live video, obviously. We wanted to send this live video as an never ending animated GIF from the HTTP server to the browser. But Netscape 1.1 showed an interesting behaviour: progressive decoding, which was very innovative at that time. New data was shown when it reached the browser (instead of showing the page just when everything was loaded completely). Thus it was clear that this software architecture was sufficient to show animations. Someone just had to tell Netscape about it.

So I copied the Netscape feedback form on our model railway website, where many visitors used it to send an (already prepared) request for GIF animation support directly to Netscape. And eventually Scott Furman from Netscape contacted me and asked for more information about the topic animated GIF. I sent him everything and some example files. Shortly after that Netscape 2.0 was released — with animated GIF support. Scott invented the loop marker for that. GIF98a was designed as a stream without a loop, therefore he implemented the loop marker as a GIF comment. This was a very neat idea and the final step to make all the endless looping icons possible.

Live Video

Netscape’s marketing department appparently didn’t get these news, because the great features were Javascript, framesets and cookies. Nothing about animation. But it worked. Both as an endless loop as well as in stream mode (the server holds the connection and sends more and more frames). So I programmed a server that coded the stream of the camera into an animated GIF (with C as nph-cgi). After showing the first full frame, the video server searched for the image areas that had changed, coded a new frame with only those areas changed and sent it online. The URL of the stream, contained in an HTML <img src=> tag did actually show a video.

The visitors of the model railway could see the train ‘hopping” around the oval rail track approximately every second. Unbelievable how easy it worked all of a sudden. It was the first live web video. And the only true ‘live’ web video at all for a long time period.

Image source: http://blog.wolfspelz.de/2015/01/animated-gif.html
Image source: blog.wolfspelz.de

Then PNG showed up and I was in regular contact with Thomas Boutell. PNG had many revisions, but Thomas didn’t want to implement animation. ‘First we do the image format. When this is established, then animation follows.’ He feared that animation may cause complications and harm PNG. Maybe he was right. But in the end it was the animation that was missing to leave GIFs behind. A browser developer, who wants to implement PNG along with GIFs (back then), was uncertain about what to do with those parts of the code where GIF delivers more frames, but PNG doesn’t. So he has to leave them empty, reasonably. If he has to change the code now, when PNG animations should be possible as well, the empty parts have to be reconstructed. Far worse if the PNG animation is called MNG and has another MIME type. In this case a whole new decoder besides PNG has to be integrated, which works just like GIF. All this is a little exhausting. Or at least it means more effort than dealing with aPNG just at the very time when aGIF was implemented.

It was also clear that GIF was not ideal for photographs and camera pictures, because of its colour palettes. So it was an obvious idea to apply the GIF animation principle also on JPEG. Actually it is quiet easy. GIF has a header, then a full image, then other images that can overlap and cover parts of the full image at some position, using coordinates. This is a diffirential coding without further optimization, but much better than always using full images.

Animated JPEG

The structure of JPEG is similar to GIF (and PNG). But the compression algorithm works completely different. But in both cases we have chunks (packages of data) that are lined up one after another. The header is a chunk or even several ones. The data of the image are in one chunk. Comments, loop marker, geo coordinates, timestamp are all several chunks. In animated GIFs, the first image chunk is followed by further ones. All of them have a size and coordinates and overlap the prior image data. In combination with the delay the results is an animation.

Image source: http://blog.wolfspelz.de/2015/01/animated-gif.html
Image source: blog.wolfspelz.de

The same way it would be with JPEG. Usually JPEG comes with a header, then one full image, that’s it. If this first image would be conjoined with other following image chunks with delay, coordinates and size, the animation would be complete. Just a loop marker and there we have the truecolour animation.

We (Michael Merz, Holger Bönisch and me) programmed that and offered it to Tom Lane, who administrated the JPEG code. Unfortunately he rejected it, stating that MPEG is meant for animations. He has a point there. But the same could have been said about GIF. But that was not the case. An MPEG decoder is an incredibly complex and sensitive piece of software. No browser developer integrated MPEG directly, it was always done via plugins or Quicktime. Many films were incompatible and lead to a browser crash. When Microsoft dominated the browser market, they weren’t able to embed films on websites in a handy way. Microsoft’s fail was so colossal that Flash players have been the successful alternative and the tool of choice for truecolour animations.

It’s been 15 years until finally an MPEG file could be embedded via <video src=> without Flash and much effort. If JPEG would have been extended as an animation format like aGIF, we would have had an easy method to do truecolour animations since 1997. GIF would only be used for small animated icons at most, animated JPEG for ‘short’ truecolour animations with proper compression and actual video codecs with best compression methods would be used for whole films.

Actually, GIFs would have been overrun by animated JPEG. And in fact, this would be a good idea, still today.

– Heiner Wolf

For the original German text and even more illustration, visit Heiners Blog. There you can also find a copy of the very first animated GIF on the web.