fyi [links, oct 2015 part II]

Some more or less recent stuff, focussed on GIFs. Or other web animations. Or something else loosely connected to that.

I am tired of the bickering about wich pronounciation of GIF is “the one”. Luckily, this article is not providing a solution, but instead looks for a possible linguistic origin of this issue.

A roundup of some current developments of GIF culture in the New York Times. Including a comparison of GIFs and emoji in terms of which is most suitable to express emotions. I also find another bit of information very important: services like Giphy and Riffsy and also social networks are working on a way to commercialise GIFs by using them as an advertising platform. That is, of course, no new idea. It already was very common in the 90s. Since banner ads were rather made with Flash than with GIFs, this field of GIF usage seemed to be extinct. But if we’ve learned one thing from GIF history, it’s that they won’t die so easily.

Well, shit. Somebody realised that GIFs almost always contain parts of contents that are under copyright. This article poses the question “Do GIFs Infringe on Copyrights?”, after several GIFs from Deadspin were deleted by Twitter. A little more background and a discussion of the topic can be listened to in their podcast. The article I just mentioned inspects some details about the Fair Use regulation (USA) – actually, this issue reaches much further. I once talked about it very briefly. Every country has its own regulation, while the internet does not really draw such borders for GIFs or any other product of creativity. How can these two spheres can be harmonised – and do they need to? And how do regulations in other countries affect GIFs, for example the infamous regulation of meme motifs in Russia?

Wired tells us that for some users of the Facebook mobile app, it is now possible to have a short looped video as their profile “image” (or “avatar, as we once called it). Quote: “Facebook says you still can’t upload a .gif, but the effect remains extremely similar. This also might be the single most-used home for iPhone Live Photos.”

This blog post is written in German. It applies humour theories to GIFs and talks about them as a “third foreign language” of the internet. I find the first aspect very interesting and the latter one, of course, debatable :-)

Famous German “Nerdcore” Blog author René presents some bullshit press releases that were sent to him. The first one is called “Ultrakurzvideos werden zum Megatrend im Marketing” (ultra short videos are becoming the new hot shit for marketing)… they only talk about Vine here, but we just learned from the NY Times article above (and we can also actually witness this on the web), GIFs are likely to be (ab)used by advertisers as well. We’ll see how far this gets.


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